Wisdom Natural Brands®, the pioneering force behind SweetLeaf®, the nation’s first stevia sweetener brand, has unveiled its ongoing collaboration with BAM (Brand Activation Maximizer), the architects behind the 2023 Kroger Health Racing program, in which SweetLeaf is actively participating. BAM has ingeniously crafted a NASCAR-themed mobile marketing tour for Kroger Health, seamlessly integrating SweetLeaf into a program dedicated to promoting healthy lifestyles and the pursuit of life at full throttle.
Throughout the coming year, SweetLeaf will be teaming up with BAM to contribute to the Kroger Health pop-up events scheduled for twelve NASCAR race markets across various Kroger divisions. Moreover, the Kroger Health Racing initiative, alongside SweetLeaf, will prominently feature at racetrack midways, engaging with thousands of NASCAR enthusiasts and sharing invaluable tips on naturally reducing sugar.
Kroger Health, the healthcare arm of The Kroger Co., recently earned the prestigious title of Mass Market Retailers’ (MMR’s) Retailer of the Year. This accolade recognizes Kroger Health’s unwavering leadership in the retail healthcare sector and its groundbreaking Food as Medicine initiative, which highlights the crucial link between nutrition and health. SweetLeaf’s product lineup seamlessly aligns with this initiative, bridging the gap between wellness and food, and reinforcing the vital connection through BAM’s strategic involvement.
Commenting on this dynamic mobile marketing tour, Tad Geschickter, president of BAM event marketing agency, expressed enthusiasm, stating, “Kroger Health offers a variety of services to help people lead healthier lives. This continues to be the most exciting and important sponsorship activation. We look forward to making NASCAR fans aware of the Kroger Health programs but also encouraging them to use products such as SweetLeaf to ‘live life at full speed!'”
Wisdom Natural Brands, a family-owned enterprise with over forty years of experience, has been at the forefront of assisting consumers in reducing their sugar intake through the innovative SweetLeaf stevia and monk fruit sweeteners, including the popular liquid Water Drops® and Sweet Drops®. All SweetLeaf products uphold a commitment to being all-natural, low/zero-sugar, low/zero-calorie, non-glycemic, diabetes- and keto-friendly, vegan, gluten-free, and non-GMO.
Discussing the significance of this brand activation campaign, Michael May, president and CEO of Wisdom Natural Brands, affirmed, “Helping consumers live better and healthier has always been at the forefront of our vision. With the health challenges prevalent in this country, our partnership allows us to educate people about simple steps to improve their health with foods that taste good and reduce sugar intake.”