Sign Pro, located in Idaho Falls, Idaho, is a renowned full-service sign shop that has built a strong reputation for delivering top-quality signage to businesses in the Idaho, Wyoming, and Montana region. With a history of serving brick-and-mortar businesses in the area for decades, Sign Pro has earned the trust of the local community. One of their specialties lies in crafting dimensional carved and engraved signs, showcasing their dedication to the art of sign making.
The shop employs advanced tools and materials to ensure the excellence of their carved offerings. They use a CNC router and Sign·Foam high-density urethane for their carving processes. In the design phase, they rely on CorelDRAW software, while EnRoute software handles the routing.
However, the process is not as straightforward as receiving a design from the client and executing it using software and machinery, as Sign Pro’s President, David Whitehead, explains. In situations where clients present less-than-ideal designs, Sign Pro places a strong emphasis on exceptional customer service. They take the time to work closely with their clients to enhance their ideas and designs, demonstrating the potential for improvement. With over three decades of experience, Sign Pro has developed a keen eye for design, often suggesting superior alternatives.
As David Whitehead notes, “If you take the time to show them something nicer, they’ll usually go with it because they see it and it’s a million times better.” Sign Pro’s commitment to going above and beyond for their customers underscores their dedication to customer satisfaction and their capacity to turn initial concepts into remarkable final products.
Overall, Sign Pro is dedicated to delivering a superior customer experience, driven by a philosophy of proactive upselling and exceeding expectations. Their salespeople embrace this mindset, consistently leading to a mutually beneficial and more rewarding experience for both the client and the company. David Whitehead summarizes their approach as follows: “What we typically do here is try to create an atmosphere where we take things to the next level.”
For instance, when the property manager of Brauser Ranch reached out to Sign Pro for a sign to hang at the entrance of their extensive property, the team’s commitment to exceptional service and design likely ensured that the final product exceeded the client’s expectations.
“The client bought the ranch in Jackson Hole, Wyoming. That entrance structure was already there, and we designed the sign to complement that and to really grab your eye,” explains David. “The property manager was just expecting a basic sign, but we wanted to do something cool.
“We went fully dimensional with Sign·Foam so it would last. We routed the letters in a prismatic style so that, with the gold leaf on the letters, it just really pops.”
David’s son, Bailey Whitehead, is one of the shop’s salespeople. He expanded upon the manufacturing process of the ranch entrance sign, saying, “We just grounded down the Sign·Foam into our desired shape. We work with layers, usually one-inch thick, on top of each other. So ‘Brauser’ is one layer, ‘Ranch’ is another layer, and the entire background is a completely different layer all glued together.”
A similar Sign Pro sale-and-installation occurred at a local car dealership, where there was already a very solid pre-existing structure holding up a below-average sign. Timberline Auto came to Sign Pro looking for an upgrade, who, in turn, put their special touch on it to achieve a unique look.
Sign Pro came up with the concept on their own—giving their logo a dimensional appearance that would complement Timberline’s look. “An auto dealership wouldn’t typically have a carved sign with the name of their business, but ‘timber’ is literally in their name,” says David. “They also have a lot of hunting mounts and a wilderness theme inside their location.”
In fact, the new sign looks so good that it even caused a traffic accident! “There was a lady who rear-ended someone in front of her because she was watching us install the sign,” says David.
If you’re interested in seeing Sign Pro’s impressive roster of carved and engraved signage, visit their website (gosignpro.com). There’s nothing wrong with getting inspired by the competition!
