Sign Builder Illustrated had the pleasure of sitting down with Zac Bethel, the Senior Sign Maker at House of Signs, whose exceptional skills recently earned him a Bronze medal in the prestigious 2023 Top Young Sign Makers competition. Hailing from Colorado, Zac is renowned for his mastery of CNC machines and his innovative use of a special urethane material, producing weather-proof signage that seamlessly blends artistry with functionality. In this exclusive interview, conducted live from the vibrant show floor at ISA in Las Vegas, Zac shares insights into his journey, House of Signs’ unique approach, and the intricate design process behind his award-winning creations.
Recognizing Talent and Nurturing Growth: Bethel recounts how House of Signs recognized his inherent talent and provided the nurturing environment necessary for his professional growth. The interview delves into the symbiotic relationship between employer and employee, shedding light on how the company’s commitment to fostering individual creativity has allowed Zac to flourish as a sign-making virtuoso.
Standing Out Locally: In dissecting what sets House of Signs apart on the local scene, Bethel unveils the shop’s distinctive approach to signage. From embracing cutting-edge technology to maintaining a keen eye for design aesthetics, House of Signs has become a beacon of innovation in the Colorado sign-making landscape. Zac discusses the studio’s commitment to delivering not just signs but memorable experiences, leaving an indelible mark on their clientele.
The Artistry of CNC-Produced Urethane Signs: Zac Bethel takes us behind the scenes of his creative process, providing a detailed walkthrough of designing intricate, CNC-produced high-density, weather-proof urethane signs. Drawing on his apprenticeship under the renowned Greek signage designer Periandros Damoulis, Zac discusses the fusion of traditional craftsmanship with modern technology, highlighting the meticulous steps involved in bringing a vision to life.
Conclusion: This interview provides a captivating glimpse into the world of Zac Bethel, a rising star in the sign-making realm, and House of Signs, an industry trailblazer. From recognition and growth to innovative techniques and a commitment to excellence, the conversation offers valuable insights for aspiring sign makers and enthusiasts alike. Get to know Zac Bethel and the artistry that defines House of Signs – where craftsmanship meets creativity on the vibrant canvas of the sign-making industry.