Research on the effectiveness and implications of implementing neon signage in shopping mall advertising campaigns

Abstract: In recent years, there has been a significant shift in advertising strategies within shopping malls, with many opting to utilize neon signage over traditional methods. This research aims to investigate the effectiveness and implications of implementing neon signage in shopping mall advertising campaigns. Through a combination of quantitative and...

FASTSIGNS: A Year of Success with ‘Make Your Statement’ Rebranding Campaign

Last year, FASTSIGNS unveiled an impactful rebranding effort with its "Make Your Statement" campaign. This comprehensive, multi-channel campaign encompassed various platforms such as TV, online video, social media, email, and branding. Its primary aim was to illustrate how FASTSIGNS could empower customers to express themselves through signs and graphics that...