“In the latest installment of the “Behind the Signs” podcast, Joe Arenella, a contributing writer for Sign Builder Illustrated and the founder of Sign Tracker, engages in an insightful conversation with Evan Zebley, the creative force behind Minuteman Press. In this episode, they delve into how Evan’s captivating story-driven videos have been instrumental in cultivating a profound sense of loyalty and community around his sign shop. Moreover, they explore the profound impact this storytelling approach has had in enhancing brand identity and fostering deeper connections with customers.
One of the most effective ways to attract a more discerning and expansive customer base is by passionately sharing your own unique narrative. Throughout the episode, Joe and Evan draw from some remarkable examples to illustrate how storytelling can be harnessed to engage and resonate with your community.
Remember, when it comes to narrating the tale of your sign shop, no one does it better than you. Make sure not to miss this informative “Behind the Signs” episode!”