Corey Shano, a prominent figure at Associated Sign Company in Phoenix, Arizona, shares his remarkable journey to becoming a 2023 Top Young Sign Maker. Despite initial contemplations of deviating from the family signage business to pursue a legal career, Corey has played a pivotal role in transforming Associated Sign Company into one of the premier signage providers in the Phoenix area.
The roots of the company trace back to Corey’s father, who established the business over three decades ago. Today, Corey, along with his brother—a former PGA golfer—and their founding father collaboratively orchestrate awe-inspiring sign installations across Arizona. Their success serves as a testament to the effectiveness of family-run operations in the signage industry.
In the discussion, Corey sheds light on the shop’s mastery of word-of-mouth marketing strategies, an essential component in the signage industry. He elaborates on the intricacies of managing intense emotions within a family business, showcasing the delicate balance required to maintain harmony while driving success.
Listeners can expect valuable insights into the dynamics of a thriving family-operated sign shop and gain an understanding of the strategic goals Corey envisions for the burgeoning Arizona event market over the next five years.
Tune in to this enlightening conversation with Corey Shano as he delves into the intricacies of the signage industry, family business management, and the exciting prospects that lie ahead for Associated Sign Company in the Arizona market.