Types of channel letter Signs for business

Types of channel letter Signs for business缩略图


Welcome to this article on illuminated channel letter signs! In this guide, we will explore the different types of channel letter signs, their components, illumination options, installation methods, and provide recommendations for choosing the best sign for your business.

What Are Channel Letter Signs?

Channel letter signs are three-dimensional letters and logos commonly seen on buildings or signposts. They are designed to be easily visible from various angles and often include illumination for nighttime visibility. The signs consist of several components:

  • Channel Letter Back: The back of the letter is typically made of rust-proof aluminum and serves as the mounting point for the sign. It is connected to the mounting equipment on the outside and houses the lighting sources on the inside.

  • Return: The sides of the letter, known as the return, are also made of aluminum sheet metal. The return is fastened to the back and creates a channel for the lighting to fit inside. It is often painted to match the building or signpost color, making the face of the letter stand out.

  • Face: The face displays the letter, number, or custom design itself. Metal construction is commonly used for opaque or back-lit designs, while acrylic or polycarbonate are used for translucent front-lit signage. Plastic faces can be made in different colors to achieve the desired lighting effect.

  • Trim Cap: The trim cap secures the face to the return, providing a sleek and finished look to the sign.

  • Light Sources: LED lighting is the most common choice for channel letter signs due to its cost-effectiveness, energy efficiency, and availability in various colors. Neon lighting, or simulated neon lighting, is an alternative option that offers a unique aesthetic. Clear faces are recommended for neon lighting to allow people to see the tubes themselves.

Illuminated Channel Letter Sign Options

There are several options for illuminating channel letter signs, each with its own characteristics and effects:

  • Front Lit Channel Letter Signs: Also known as face-lit channel letters, this is the most common design. Light shines directly through the translucent face, illuminating the letters and shapes of the sign.
    Types of channel letter Signs for business插图

  • Backlit Channel Letter Signs: These signs have an opaque face in front and shine light through the back. They are sometimes referred to as reverse channel letters. Backlighting accentuates the negative space of the lettering and creates a halo effect. Backlit signs work best on lighter-colored buildings.
    Types of channel letter Signs for business插图1

  • Front/Back Lit Channel Letter Signs: Some businesses choose combination channel letters to benefit from both direct illumination and the halo effect. These signs have transparent faces and backs, allowing for two different colors for the letter faces and background lighting.

  • Open Face Channel Letter Signs: Open face channel letters have no face or use a transparent face, allowing people to see the lighting elements themselves. This design is ideal for neon tube lights or LED bulbs placed inside the channels.


Installation Options for Channel Letter Signs

When it comes to installing channel letter signs, there are three common methods:

  • Raceway Mount: This cost-effective method involves mounting a rail called a raceway to the building facade. The letters attach to the raceway, and the wiring for the lights is housed inside. Raceways can be painted to match the building cover, making them less noticeable and allowing the letters to stand out.

  • Backer Mount: Similar to raceway mounting, backer mounting uses a large backer panel as a background for the letters instead of a small raceway. The backer also serves as a cabinet to house the wiring and power supply for illumination.

  • Flush Mount: Also known as direct mount, this method involves individually mounting each letter directly to the building facade. It requires more drilling and is therefore more expensive. However, flush-mounted signs create a striking and eye-catching presence.

Choosing the Best Channel Letter Sign

The best channel letter sign for your business depends on your specific needs, goals, and the regulations set by local laws and building owners. Consider the following factors when making your decision:


  • Business Needs: Assess the visibility requirements of your business and the impact you want to make with your signage.

  • Goals: Determine the desired effect and messaging you want to convey through your channel letter sign.

  • Local Regulations: Familiarize yourself with any regulations or restrictions imposed by local authorities or building owners regarding signage.

  • Professional Advice: Seek the guidance of experts in channel letter signage who can help bring your ideas to life and provide insights based on their experience.

Remember, this guide only scratches the surface of the possibilities offered by channel letter signage. Take inspiration from signs you find appealing and imagine how different elements could work in your own designs.

For more detailed information and to ensure you get the perfect sign for your business, consult with professionals who can understand your goals, assets, and ideas, and help you make them a reality.


In conclusion, illuminated channel letter signs are a powerful way to drive traffic, add authority, and serve as a beacon for your business. By understanding the components, illumination options, installation methods, and considering your specific needs, you can choose the best channel letter sign to upgrade your business signage. Seek expert advice to bring your vision to life and create a sign that stands out and represents your brand effectively.