FASTSIGNS®, a leading sign, graphics, and visual communications franchise, is set to participate in the 2023 ISA International Sign Expo at the Mandalay Bay Convention Center in Las Vegas from April 12-14. The company, situated at Booth #1871, aims to showcase its upcoming franchise opportunities, especially highlighting the expansion of its co-branding and conversion programs. These programs are designed to provide independent businesses in the sign or related industries with the chance to diversify their revenue streams and benefit from the support of an established network while retaining their original business identity.
Mark Jameson, Chief Development Officer of Propelled Brands, expressed the company’s commitment to helping businesses achieve higher levels of success through their co-branding and conversion program. He emphasized FASTSIGNS’ position as an industry leader, offering brand recognition, robust local and national marketing, enhanced buying power with vendor relationships, cutting-edge technology and digital services, a nationwide network of franchisees, and comprehensive training and support.
The previous year marked FASTSIGNS’ most successful year to date, surpassing $700 million in network sales for the first time in its history. This growth underscores the company’s adaptability in a dynamic business environment, showcasing its resilience in the face of economic uncertainties.
Jameson highlighted the significance of having a well-established and recognized brand during uncertain economic times, stating that FASTSIGNS is dedicated to supporting its franchise partners at every level of their business.
The co-branding program enables businesses in complementary sectors, such as photo, promotional products, awards/engraving, and printing, to expand their offerings and revenue streams with diverse product lines and services. This program allows owners to maintain their independence, with their core business exempt from royalty structures.
Gaby Mullinax, a franchisee from Fullerton, California, shared her positive experience with the co-branding program, emphasizing the game-changing impact on her photo business. She praised FASTSIGNS for taking on responsibilities, providing opportunities, and delivering support to entrepreneurs.
The FASTSIGNS conversion program allows business owners to convert their existing sign shops, gaining brand recognition and ongoing training and support from the franchise system with a starting investment of $15,000 on the franchise fee. The company supports franchisees through every stage of the process, including business sales and succession planning.
Karrie Brock, franchisee at FASTSIGNS of Toledo and Maumee, Ohio, highlighted the network of FASTSIGNS owners as a key factor in their success. She emphasized the invaluable support, idea-sharing, and global collaboration within the larger network.
The total investment for a FASTSIGNS franchise is approximately $233,555 – $307,308, inclusive of a $49,750 franchise fee. Additionally, the company offers a special incentive for veterans and first responders, providing a 50 percent reduction on the franchise fee, translating to a savings of $24,875.
With over 765 locations in 46 states and eight countries, FASTSIGNS continues to demonstrate its commitment to franchise success and growth. Approximately 14 percent of FASTSIGNS franchisees are veterans, contributing to the diversity and strength of its network.