LG Business Solutions USA has introduced a cutting-edge digital signage display solution for public electric vehicle (EV) charging stations. This integrated solution is expected to enhance the return-on-investment (ROI) for installations at various locations, such as hotels, stadiums, and shopping malls. By pairing 55-inch LG digital displays with the Broadsign out-of-home (OOH) advertising platform, LG aims to revolutionize the way property owners and custom integrators generate revenue and provide value to customers and passersby at EV charging stations.
James Pfenning, Technical Sales Director at LG Business Solutions USA, highlighted the importance of expanding EV charging infrastructure to accelerate the transition to clean energy. LG’s solution incentivizes property owners to install more charging kiosks by offering a profitable addition through revenue-generating signage. This innovation benefits both property owners and customers.
The standout features of LG’s EV charging kiosk at InfoComm 2023 include dual-sided 55-inch displays integrated with the Broadsign platform. This combination empowers kiosk owners to sell and display third-party advertisements using Broadsign’s programmatic advertising platform. Broadsign’s platform provides access to a global network of media buyers, including platforms like The TradeDesk, Google DV360, and Yahoo, making it easier to reach EV owners and nearby audiences.
Chadi Borghol, Broadsign Director of Sales, expressed excitement about the partnership with LG, which unlocks new revenue opportunities for property owners and local governments, expands advertisers’ access to a key audience, and promotes the growth of EV charging infrastructure.
The new LG display solution is leveraged in ChargeCast and ChargEview, the first in a series of EV charger innovations resulting from collaborations with North American kiosk enclosure manufacturers, charge point operators, and technology partners. ChargeCast, designed for the U.S. market, is the dual-display model being showcased at InfoComm. It incorporates elements from LG, Broadsign, LSI, and EV Range. LG also collaborates with Melitron, SWTCH, and Broadsign for ChargEView, a platform serving the U.S. and Canadian markets.
These kiosk designs have been influenced by consumer input, featuring a taller-than-average height, larger digital displays, and a thinner profile for easy placement and installation. Customers can choose from single or dual-vehicle charger options with single or dual-sided displays to suit their specific needs.
LG’s rugged 55-inch display (model 55XE4F) is optimized for EV charging station applications. It is designed for outdoor use, even in direct sunlight, boasting 4,000 nits of brightness, a slim profile, robust IP56 protection from the elements, and technology that ensures visibility with polarized sunglasses. The screen is made with impact-resistant protective glass, making it ideal for outdoor use in challenging environments.